Sales enablement tools provide go-to-market teams with the high level strategy. tools and resources needed to effectively engage prospective customers and close deals to increase sales results.The goal of sales enablement is to increase sales by providing sales teams or partners with the education, training and strategy to sell a product through knowledge-based interactions.
Sales enablement differs from sales training because it is the strategic organization and implementation of resources (both technology and teams) to align on the common goal of increasing sales. Sales training is processes used to teach sales skills in order to close deals and is one part of the larger sales enablement strategy.
Example: Sales enablement helps align the technology and people within a company by providing them with the knowledge, resources and alignment to achieve sales growth.
Strategic partnerships are relationships between two entities (most commonly two companies) with overlapping or complementary products or services that aim to achieve a mutually beneficial result. Strategic partnerships are also commonly referred to as an alliance or joint venture.