SaaS partner programs
Noun
[sas pahrt-ner proh-grams]
SaaS (software-as-a-service) partner programs are a systematic way that software companies form mutually beneficial relationships with agencies, influencers, and other companies to drive business results. Partner programs can take many forms, including affiliate marketing programs, referral marketing programs, reseller partnerships, technology partnerships, customer ambassador programs, and distributor partnerships.
Companies rely on partners to help them drive a wide variety of sales and marketing initiatives, including driving traffic to corporate websites, referring qualified leads, and even closing new business deals directly on a company’s behalf. In technology partnerships, many software companies build integrations that allow data and workflows to pass from one system to the next. For example, Vidyard (a video marketing platform) integrates into Marketo (a marketing automation platform). The two companies also engage in co-marketing efforts to help drive qualified leads to one another.
See also: Channel sales
Example: As a digital-first environment has increasingly predominated, SaaS partner programs have become a common way that software businesses drive revenue efficiently.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
Noun
[saylz uh·nay·buhl·muhnt]
Sales enablement tools provide go-to-market teams with the high level strategy. tools and resources needed to effectively engage prospective customers and close deals to increase sales results.The goal of sales enablement is to increase sales by providing sales teams or partners with the education, training and strategy to sell a product through knowledge-based interactions.
Sales enablement differs from sales training because it is the strategic organization and implementation of resources (both technology and teams) to align on the common goal of increasing sales. Sales training is processes used to teach sales skills in order to close deals and is one part of the larger sales enablement strategy.
Example: Sales enablement helps align the technology and people within a company by providing them with the knowledge, resources and alignment to achieve sales growth.
Strategic partnerships are relationships between two entities (most commonly two companies) with overlapping or complementary products or services that aim to achieve a mutually beneficial result. Strategic partnerships are also commonly referred to as an alliance or joint venture.
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