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Customer ambassador

Customer ambassador

A satisfied customer who often takes on a special role helping promote the company and their offerings to their peers.

More Partnership terms beginning with
C
Certification

Typically, a certificate to acknowledge that a partner has completed product training and is now qualified to represent the company as a partner.

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Cannibalism

When a partner or campaign that is meant to help a company ends up taking away their source of traffic or leads. For example, if a partner bids on the same keywords as a company's marketing team —essentially driving up the bidding price and competing for the same finite set of leads. Ideally, you want your partners to expand your audience instead of targeting the sections of your audience that you already have access to.

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