Partnerships articles

Browse through articles and case studies for inspiration and tips
to perfecting your partnerships strategy, brought to you by the world’s top partnerships leaders.

Partnerships 101: The Ultimate Partnerships Checklist

What's Inside:
From questions to ask to what you need to get started, we provide a clear checklist for ideal partnerships in B2B SaaS.
5
 minute read

Side Hustles Are Here to Stay — Here’s What They Are

What's Inside:
Let’s talk side hustles for those who work in tech and beyond.
5
 minute read

Quiz: How Much Do You Really Know About Partnership Programs?

What's Inside:
Take this interactive quiz to find out how much you actually know partnerships in B2B SaaS.
5
 minute read

Marketing vs Sales: Everything You Need to Know in 2022

What's Inside:
Do you actually know the difference between the two?
5
 minute read

Cloud Summit 2022: 5 key takeaways from the Miami event

What's Inside:
Key takeaways from a week of everything channel partnerships in sunny Miami.
3
 minute read

How partner networks accelerate your program’s success

What's Inside:
We sat down with Andrew Kim, Head of Network Growth at PartnerStack, to uncover the power of partner networks and how to harness it
7
 minute read

Everything you need to know about partner relationship management software

What's Inside:
In this article, we’ll cover the 8 main functions PRMs provide and address a bevy of FAQs from “Is partnerships software strictly necessary?” to “Can my PRM bring me more partners?”
8
 minute read

The Path to SaaS Channel Readiness: Reseller partners

What's Inside:
In the 4th and final instalment of this series, we walk through how The Pinnacle Program allows you tap into two ecosystems to build one channel by making SaaS distribution more accessible.
12
 minute read

What kind of partner program is right for you?

What's Inside:
Investing in the right partnerships can mean unlocking a powerful new revenue stream. Learn about the three main partnerships you can add to your go-to-market strategy and figure out where to start.
9
 minute read

People, partners and Pancakes: We've refreshed our brand

What's Inside:
Different look, same vision: to change the way the world sells software. Come check out why we refreshed our brand.
6
 minute read

How we redesigned the PartnerStack partner portal for a better partner experience

What's Inside:
A better partner experience makes for more engaged, successful partners. See how we prioritize partner success with our latest partner portal redesign.
10
 minute read

What SOC 2 is, and why it’s a must-have for B2B

What's Inside:
A SOC 2 report can be the ultimate marker of security and reliability in a SaaS provider — but not all SOC 2 reports are created equal.
8
 minute read

How our Certified Partners grew with PartnerStack in 2021

What's Inside:
Learn how partners are growing their businesses and supporting clients with PartnerStack in this round-up of Certified Partner achievements from the past year!
4
 minute read

Perfect your partner rewards and commissions with these 7 questions

What's Inside:
Without the right rewards, you'll struggle to recruit and retain your ideal partners. Learn how to create compelling rewards for any kind of partner program.
10
 minute read

Busting the most common myths about affiliate marketing

What's Inside:
Thought affiliate marketing was for juice cleanses and influencer Instagram posts? Think again. It’s actually an incredibly valuable — and underutilized — opportunity for B2B SaaS marketers.
8
 minute read

The Path to SaaS Channel Readiness, Part 3: Referral partners

What's Inside:
In part 3 of this series, we cover what makes referral partners different from affiliates, and why the leads they drive are so valuable.
10
 minute read

OKRs for partnerships: how they create alignment, transparency and impact

What's Inside:
Set and hit the right partnerships goals while helping your entire company see the value of partnerships with OKRs. Get started with the tips + free template inside!
7
 minute read

From starting up to scaling up: An unfiltered AMA with PartnerStack’s CEO

What's Inside:
Get the highlights from our recent Ask Me Anything session with PartnerStack's CEO, with insights on every stage of partnerships growth.
10
 minute read

Why partner education can make or break your partner program

What's Inside:
Programs that don’t educate partners don’t succeed. Learn what effective partner education looks like, from email onboarding to learning management systems.
5
 minute read

The Path to SaaS Channel Readiness, Part 2: Affiliate partners

What's Inside:
In part 2 of this series, we cover the fundamentals of affiliate partners and why every SaaS company should have an affiliate program.
8
 minute read

The Path to SaaS Channel Readiness, Part 1: Scaling the partnerships pyramid

What's Inside:
Want to grow through indirect channels? In part one of this series, we provide a framework for scaling up indirect revenue with partnerships.
6
 minute read

How to keep top-performing affiliates engaged — and how to push them away

What's Inside:
What does it take to recruit and retain the very best affiliate partners? Get tips straight from a top-performing partner on how to drive more affiliate revenue.
9
 minute read

Your guide to building partner personas (for more profitable partnerships)

What's Inside:
In this guide, we teach you how to clearly define your partner personas so you can recruit the right partners and empower them to sell.
13
 minute read

Partner program KPIs: the metrics you should measure and optimize

What's Inside:
What are the key performance indicators (KPIs) that indicate a healthy partner program, and how do you track and optimize them? Get the answers inside.
9
 minute read

What great partner onboarding looks like (with examples!)

What's Inside:
Want to see more signups and sales from your new partners? Empower them with onboarding! Build your own 30-day onboarding plan with the examples inside.
10
 minute read

PartnerStack raises $29 million to power the future of partnerships

What's Inside:
PartnerStack CEO Bryn Jones explains what the Series B funding round means for the company, its customers and partners, and the entire SaaS industry.
8
 minute read

Avoid the most common partner program launch mistakes

What's Inside:
Many companies rush to start recruiting partners, only to find they don't drive revenue. Avoid these common missteps and ensure your program makes an impact.
9
 minute read

Why you should start a technology partner program

What's Inside:
Learn how technology partnerships can attract more integrations with your product and become a major source of leads, referrals and revenue.
8
 minute read

How to promote your program and recruit the right partners

What's Inside:
A steady flow of new partners is necessary for any program to scale. Learn to create compelling rewards, launch your program landing page, and get in front of partners.
13
 minute read

Win internal trust and buy-in for your partner program

What's Inside:
While a successful partner program can be run by a single person, launching one takes a team. Build a game plan to win the buy-in you need from your company.
10
 minute read

When’s the right time to launch your partner program? Now

What's Inside:
Don’t wait until you’re desperate for revenue to launch your partnerships channel. If you don’t start recruiting your ideal would-be partners, your competitors will.
7
 minute read

5 questions to answer before launching your partner program

What's Inside:
Most SaaS companies should get started with partnerships as soon as possible. These 5 questions let you know if you're ready to launch a partner program.
6
 minute read

Fast track your growth with PartnerStack

Get a real-time walk-through of our complete partnerships platform to see how PartnerStack helps you scale up, without doubling down.