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Partner program

Partner program

A program that connects companies to multiple types of partners who provide marketing support, leads, and/or sales.Partners can consist of marketing partners, referral partners, and/or reseller partners.

More Partnership terms beginning with
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Payouts

Also known as a reward. A payout is the compensation a partner receives for generating leads and revenues. It's almost always monetary, but can occasionally take the form of leads, giveaways, or marketing funds.

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Partner enablement

The process of educating partners and providing them with the resources they need to successfully promote your offerings. This might include educational resources that familiarize the partner with your product and how to speak to it, promotional resources that kick-start their on promotional strategy, or systems and processes they are able to utilize as they navigate their partner journey.

Also see: Partner journey

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