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Partner acquisition / Partner recruitment

Partner acquisition / Partner recruitment

Partner acquisition refers to growing your partner program by enrolling new partners into your partner program. This involves your partner recruitment strategy and the process it takes to apply to your partner program.

More Partnership terms beginning with
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Partner join source

A partner join source indicates the channel from which a partner applies to your program, whether from your owned channels (e.g. your website, email, paid ads, internal team outreach), referrals from existing partners, or through a partner network.

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Partner enablement

Noun

[paart·nr uh·nay·buhl·muhnt]

Partner enablement is the actions taken to provide training and education to your partners in order to support their co-selling efforts. This might include educational resources that familiarize the partner with your product and how to speak to it, promotional resources that kick-start their on promotional strategy, or systems and processes they are able to utilize as they navigate their partner journey.

Prioritizing partner enablement can be an effective way to increase growth in sales. A common reason why partnerships programs fail is a lack of educational resources to support the program.

Example: To further partner education and support sales, partner enablement tools, such as an LMS course that can automate partner education based on groups, can be utilized.

Also see: Partner journey

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