Partnership agreement
Noun
[paart·nr·shuhp uh·gree·muhnt]
A partnership agreement is the legally-binding business contract that defines the responsibilities and expectations between a vendor and their partner. It's important for clearly defining the roles of the partner, how the partnership will work, and how profits are split and paid out.
Example: After determining they were an ideal fit for the B2B SaaS product and signing on to their partner program, the affiliate marketer signs a formal partnership agreement that outlines their role as a partner.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
Mobilizing the partners you've recruited and motivating them to complete tasks that are beneficial to your business (e.g. sharing links, getting leads, etc.)
A program that connects companies to multiple types of partners who provide marketing support, leads, and/or sales.Partners can consist of marketing partners, referral partners, and/or reseller partners.
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