Partner retention

Noun

[part-nur news-let-tur]

A partner newsletter is an email newsletter regularly sent to your partners. Content may vary, but partner newsletters usually include some combination of relevant updates, product news, content, info about partner-focused events, and any other partner-centric information a vendor wants to convey to their ecosystem.

Partner newsletters are often sent bi-weekly or monthly, but cadence may vary. We recommend creating a partner newsletter as a way to keep partners engaged and in the loop of what's happening with the program.

Example: Chase wanted to shout out a webinar her partners would be interested in, so she included it in her monthly partner newsletter.

A common job title for those responsible for building partner relationships in service of hitting company sales targets. They may or may not manage a team.