[pay pur ak-shin]
Pay per action advertising is a kind of advertising in which you only pay when a user carries out a specified action. Actions can include subscribing to a newsletter, visiting a webpage, purchasing a product, or other notable events in a purchasing journey.
Pay per action advertising is similar to pay per click advertising, in which the marketer would pay for each click an ad gets. While a click can be considered an action, the difference between the two is the pay per action advertising can focus on conversion events.
Example: Liam ran a pay per action ad campaign for his online sock store in which he paid each time a user purchased a pair of socks.
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