Referral partner
Referral partners send qualified leads for your team to close and earn a percentage of the revenue when a deal goes through. The audience of a referral partner is not as large as that of a marketing partner, but a referral partner typically know more about the people they are referring, often having a direct one-to-one relationship, meaning the leads they send tend to be highly qualified.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
A reward structure where the revenue generated from a deal is shared between a vendor and a partner. For example, if a $50,000 deal is closed, the vendor may keep 75% and give the partner 25% for a payout of $12,500.
A referral link is a unique trackable link assigned to a partner. This is the link partners use to promote your product. Any conversions made through that link will be attributed to the partner and logged on your partner platform to facilitate payouts.
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