Buyer persona

Noun

[bee-to-bee part-nur-ships]

B2B partnerships are collaborations between a company and other companies, organizations, or individuals where the goal is to help drive growth and revenue. B2B means business-to-business, so the hallmark of a B2B partnership is that it takes place between two or more businesses. The partnership can be in the form of product development, marketing, integrations, or others.

B2B partnerships are usually between two or more complementary but not competitive businesses. B2B partnerships in the tech the industry can include affiliates, referral partners, and resellers.

Example: Alero had a B2B partnership with Coco Factory wherein they resold each other's products no their respective eCommerce sites. This brought in more customers for both of them and increased their brand awareness. Yay!

Noun

[bot tra·fuhk]

‍Bot traffic is any traffic to your website or app that doesn't come from a real human. Bots come from automated software and are created to perform simple, repetitive actions. While bots often carry a negative connotation, bot traffic isn't inherently good or bad without knowing the function it performs. Some are required for search engines and other essential tools, and others can be malicious. Web engineers can spot bot traffic by analyzing network requests. Bots can also be detected by web analytic tools.

Example: Bot traffic is a common part of the digital space and often carries out useful operations like monitoring websites or crawling SEO.