Trigger
Triggers are "if-this-then-that" style workflows that help automate your partner program and works similarly to many marketing automation platforms you might have used already. There are 3 main components to build a trigger.
1. Event: what sets off the trigger. For example, a new customer or transaction being created.
2. Rules: the set specific criteria for the trigger, like which partner groups it applies to, or if it applies to only specific types of transactions, etc.
3. Action: the result of the trigger. For example, generate an additional $10 reward for a partner.
When an event occurs that meets the rules, the action happens.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
Also referred to as reward tiers. Tiers are essentially different compensation structures partners can be part of. Usually, each tier or level has it’s on requirements that partners need to meet in order to gain access to that reward structure. It is a great way to motivate your partners by offering them a way to graduate towards better compensation as they drive move value through your program.
A technology partnership is when companies develop integration capabilities for each other’s product which is why it is sometimes referred to as an integration partnerships. This partnerships involves exchanging and enriching data to ultimately offer more value to the customer and end-user.
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