A type of partnership program where partners fully manage the sales cycle from lead generation to Closed/Won business. Typically, they'll get higher rewards than any other type of partner to acknowlege their greater effort.
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A reward structure where the revenue generated from a deal is shared between a vendor and a partner. For example, if a $50,000 deal is closed, the vendor may keep 75% and give the partner 25% for a payout of $12,500.