Partner

It’s helpful to understand partners as a part of how a company can choose to scale. The standard way a company does this is to hire talent internally, growing its go to market teams. Alternatively, a company can look to partners, third party entities, to grow its reach, similar to your sales and marketing team without increasing headcount. These partners can be individuals, consultants, or companies. There are many different kinds of partners each of whom provide different types of values, including affiliate partners, referral partners, and reseller partners.

Also see: Affiliate partner, Referral partner, Reseller partner, Technology partnerships, Strategic partnerships

More Partnership terms beginning with
P
Partner program

A program that connects companies to multiple types of partners who provide marketing support, leads, and/or sales.Partners can consist of marketing partners, referral partners, and/or reseller partners.

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Paid channel

Any marketing channel where you "pay to play," including display advertising, content syndication, search advertising, etc.

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