Partner personas are research-based profiles that describe each different group of partners you work with. By outlining each type of partner’s wants and needs, you are able to understand what they require to be successful in your program. Partner personas act as a cheat code to help you recruit new partners effectively and give each group the support they need to become active participants in your program.
A metric used by software vendors with a "freemium model" to track how many users have converted from free trials to paid subscriptions.
A marketplace where partners can search for and discover new companies to partner with.
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