Partner join source
A partner join source indicates the channel from which a partner applies to your program, whether from your owned channels (e.g. your website, email, paid ads, internal team outreach), referrals from existing partners, or through a partner network.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
It’s helpful to understand partners as a part of how a company can choose to scale. The standard way a company does this is to hire talent internally, growing its go to market teams. Alternatively, a company can look to partners, third party entities, to grow its reach, similar to your sales and marketing team without increasing headcount. These partners can be individuals, consultants, or companies. There are many different kinds of partners each of whom provide different types of values, including affiliate partners, referral partners, and reseller partners.
Also see: Affiliate partner, Referral partner, Reseller partner, Technology partnerships, Strategic partnerships
The process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals, the goal is to encourage partners to continually drive value through your program.
Also see: Partner activation
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