The process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals, the goal is to encourage partners to continually drive value through your program.
Also see: Partner activation
A metric used by software vendors with a "freemium model" to track how many users have converted from free trials to paid subscriptions.
Partner personas are research-based profiles that describe each different group of partners you work with. By outlining each type of partner’s wants and needs, you are able to understand what they require to be successful in your program. Partner personas act as a cheat code to help you recruit new partners effectively and give each group the support they need to become active participants in your program.
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