The process of educating partners and providing them with the resources they need to successfully promote your offerings. This might include educational resources that familiarize the partner with your product and how to speak to it, promotional resources that kick-start their on promotional strategy, or systems and processes they are able to utilize as they navigate their partner journey.
Also see: Partner journey
A common job title for those responsible for building partner relationships in service of hitting company sales targets. They may or may not manage a team.