Also known as an affiliate partner. A marketing partner drives traffic to your properties through tracked links, and earns a cut of your profits when that traffic converts. They are able to expand the reach of your brand by promoting to their respective niche audiences.
Also see: Affiliate partner
Managed service providers (MSPs) offer additional services on top of a vendor’s SaaS product in exchange for a recurring fee. They are able to carve a revenue stream by providing customers with technical support for the product. Working with MSPs typically mean agreeing to longer term contracts because of that ongoing support (in comparison to working with value added resellers that provide more transactional work).
Also see: "value added resellers."
A metric used to track how many new partners join your program on a monthly basis.
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