Marketing partner
Noun
[maar·kuh·tuhng paart·nr]
A marketing partner, also sometimes known as an affiliate partner, is someone who drives traffic to your properties through tracked links, and earns a cut of your profits when that traffic converts. They are able to expand the reach of your brand by promoting to their respective niche audiences.
Example: If a CRM integrates with a video marketing platform, then that CRM would be a great candidate for a marketing partner for the video platform.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
Noun
[muhnth-lee noo pahrt-ner-ships]
Monthly new partnerships are an important metric that is used to track how many new partners join your program on a monthly basis. A steady number of monthly new partnerships will indicate a successful and scalable partnerships program.
Example: In order to increase the monthly new partnerships, Rajit, the partner manager at a document-signing SaaS company decided to do some outbound partner recruitment to find ideal partners.
Noun
[ma·nuhjd sur·vuhs pruh·vai·dr]
A managed service provider (MSP) is an outsourced entity that delivers services through active administration on-premise for customers, through a data center, or through a third-party center. The term originally only applied to device-centric services and infrastructure, but presently also applies to any ongoing management and support.
Example: Managed service providers are a popular choice for B2B SaaS companies that do not presently have the infrastructure to provide internal administration support to customers.
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