Managed Service Providers (MSP)
Noun
[ma·nuhjd sur·vuhs pruh·vai·dr]
A managed service provider (MSP) is an outsourced entity that delivers services through active administration on-premise for customers, through a data center, or through a third-party center. The term originally only applied to device-centric services and infrastructure, but presently also applies to any ongoing management and support.
Example: Managed service providers are a popular choice for B2B SaaS companies that do not presently have the infrastructure to provide internal administration support to customers.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
Noun
[muhnth·lee saylz vahl·you·m]
Monthly sales volume is an essential SaaS sales metric that measures partner-sourced revenue that's generated on a monthly basis. Monthly sales volume is calculated by adding up the total sales in a month. Average monthly sales volume is calculated by diving the total sales per year by twelve to reflect the averaged amount. Monthly sales volume can show fluctuations over the year and be a key indicator of a healthy, growing SaaS business.
Example: One of the most important KPIs to track for a new SaaS company is monthly sales volume so investors and stakeholders can understand how much sales revenue they're making a month and approximate how much they will in future months.
Noun
[maar·kuh·tuhng paart·nr]
A marketing partner, also sometimes known as an affiliate partner, is someone who drives traffic to your properties through tracked links, and earns a cut of your profits when that traffic converts. They are able to expand the reach of your brand by promoting to their respective niche audiences.
Example: If a CRM integrates with a video marketing platform, then that CRM would be a great candidate for a marketing partner for the video platform.
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