Life-time revenue (aka customer lifetime value or CLTV)
A metric that captures the total amount of money a customer spends on your business during the entire course of your relationship.
Is PRM Dead? The State of Ecosystems in 2023
More Partnership terms beginning with
L
Long-tail partners
Long-tail partners are roughly 80% of your partners who are not your highest performers and drive about 20% of your revenue. However, they are still an important subset of customers to engage and enable to make your program as lucrative as possible.
Leads
Prospective customers who are interested in the products and services you sell.
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