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Life-time revenue (aka customer lifetime value or CLTV)

Life-time revenue (aka customer lifetime value or CLTV)

A metric that captures the total amount of money a customer spends on your business during the entire course of your relationship.

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Learning management software (LMS)

An automated application that houses all of your educational content, including courses and partner certifications to motivate partners to market and sell your product or service more efficiently.

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Long-tail partners

Long-tail partners are roughly 80% of your partners who are not your highest performers and drive about 20% of your revenue. However, they are still an important subset of customers to engage and enable to make your program as lucrative as possible.

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