More Partnership terms beginning with
L
Life-time revenue (aka customer lifetime value or CLTV)
A metric that captures the total amount of money a customer spends on your business during the entire course of your relationship.
Long-tail partners
Long-tail partners are roughly 80% of your partners who are not your highest performers and drive about 20% of your revenue. However, they are still an important subset of customers to engage and enable to make your program as lucrative as possible.
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