Prospective customers who are interested in the products and services you sell.

More Partnership terms beginning with
Life-time revenue (aka customer lifetime value or CLTV)

A metric that captures the total amount of money a customer spends on your business during the entire course of your relationship.

Full definition ->
Long-tail partners

Long-tail partners are roughly 80% of your partners who are not your highest performers and drive about 20% of your revenue. However, they are still an important subset of customers to engage and enable to make your program as lucrative as possible.

Full definition ->

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