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Indirect channel

Indirect channel

Any channel (like a partnership program) where you're not selling directly to customers. This is in contrast to direct channels, where you own the entire customer relationship. Partnerships are just one type of indirect channel.

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Influencer

A person who has the ability to persuade their trusted audience or following on purchase decisions by promoting or recommending products and services through their social platforms.

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Ideal Partner Profile (IPP)

An ideal partner persona is a research-based profile that describes the traits and characteristics of your highest-performing partners. It can be a valuable tool for recruiting more high-value partners and catering to their needs to enable them to succeed.

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