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Incrementality

Incrementality

A metric of how marketing and advertising increase desired conversion rates, such as revenue, website traffic, and profitability.

More Partnership terms beginning with
I
Inactive partner

An inactive partner is a partner who has joined your program, but has not performed activities that drive value for your business (or has not done so in a long time.)

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Indirect channel

Any channel (like a partnership program) where you're not selling directly to customers. This is in contrast to direct channels, where you own the entire customer relationship. Partnerships are just one type of indirect channel.

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