Inactive partner
Noun
[in-ack-tiv part-nur]
An inactive partner is a partner who has joined your program, but has not performed activities that drive value for your business or has not done so in a long time. Inactive partners fail to send leads and traffic or make sales and do not actively engage with your program.
There are several potential reasons for partner inactivity and a few different ways you can attempt to reactivate inactive partnerships, which you can learn about here. Inactive partners may never activate, or they may go inactive after a period of activity.
Example: You realize a referral partner hasn't sent any leads in several months, making them inactive. You reach out to them and find out their business was acquired, so you start a discussion with their new ownership about rekindling your partnership.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
Noun
[in-bound re-croot-mint]
Inbound recruitment, formerly referred to as passive recruitment, is the process of attracting new potential partners to your program that arrive as inbound traffic. This means they find your business and program on their own, rather than through you going out and pitching your program to them.
An essential part of inbound recruitment is an excellent landing page for your program, which is where potential new partners will learn about its benefits and see how they can apply. Partners found through inbound recruitment may not be a perfect fit for your program, but they come with an established level of interest. It's important to vet them through an application process to only establish partnerships with the right counterparts.
Example: Luna spent a lot of time refining her partner program landing page so that inbound partners could have a smooth, informative beginning to the recruitment process.
Noun
[in·floo·uhn·suh]
In marketing, an influencer is someone who can influence potential buyers into conversion through their promotional efforts. Promotion is usually done on social media, through blog sites, or other means.
Influencer marketing may involve a one-time payment for the influencer from the brand directly or ongoing revenue through affiliate marketing. Influencers can be a powerful marketing tool and can be utilized by brands in both the B2C and B2B spaces.
Example: Because of their influence with decision makers in their niche, the influencer was chosen to market a new B2B software on social media using affiliate links.
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