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Ideal Partner Profile (IPP)

Ideal Partner Profile (IPP)

An ideal partner persona is a research-based profile that describes the traits and characteristics of your highest-performing partners. It can be a valuable tool for recruiting more high-value partners and catering to their needs to enable them to succeed.

More Partnership terms beginning with
I
Indirect sales

A way of selling products and services that are not directly sold to customers, but rather through partnered organizations, like a reseller, agency, or affiliate marketing partner.

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Incrementality

A metric of how marketing and advertising increase desired conversion rates, such as revenue, website traffic, and profitability.

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