Firmographics are a helpful marketing datasets that provides descriptive information that can be used to segment and categorize organizations. It is similar to demographic data, except instead of telling a story about an individual, it speaks to a business organization. It's used to compile meaningful information about B2B enterprises that is relevant to driving their success. Some key pieces of firmographic data are: industry, revenue, number of employees, area of operations, status and performance. Firmographics can be a helpful tool in partnerships because they can determine business and customer overlap to help identify ideal partnership opportunities.
Example: When building the ideal partner profile at his B2B SaaS company, Will started by documenting his company's firmographics in order to identify and market his fledging partner program to enterprises with a similar customer base.
[fl-at ree-ward, fl-at ko-mish-un]
A flat reward or flat commission is a rewards structure where partners are paid a fixed amount of money for a sale as opposed to a percentage of the deal. The amount paid for the lead or referral is the same regardless of the value of any potential sale that could occur as a result.
Commissions and rewards can also be paid as a percentage of the value of the sale made as a result of the lead or referral. Neither approach is wrong as long as your commission structure is appealing enough to incentive partners. When offering flat rewards, vendors should be aware of the risk of bad leads being sent for the purpose of earning money.
Example: If a referral program paid $20 for every qualified lead it was sent, that would be a flat reward or commission.