Conversion rate

Noun

[kl-owd mar-kit-play-ss]

A cloud marketplace is an online storefront run by a cloud service provider. It offers access to software applications to customers that integrate with or compliment the cloud provider's offerings. In the marketplace, customers can directly purchase and manage these cloud-based software applications.

You may hear cloud marketplaces referred to as SaaS marketplaces. Cloud marketplaces attract a significant amount of traffic; according to Gartner, enterprise customers buy over half of their services from cloud marketplaces. This makes them a key part of a successful go-to-market strategy for SaaS providers.

Example: A well-known cloud marketplace is the AWS Marketplace, where customers can purchase software that runs on the Amazon Elastic Compute Cloud.

Noun

[con-tent mar-kit-ing part-nur-ship]

Content marketing partnerships are facets of strategic partnerships wherein a company works with a partner to promote through content marketing. Content marketing partnerships work to expand your reach (by exposing your brand to your partner's audience) and boost your SEO performance, both of which can positively affect brand recognition and sales. Content marketing partnerships require alignment on content strategy and should incorporate the best of each company's brand to create compelling content.

Content marketing partnerships can include sponsored content and posts or co-created content. Whether or not the content is sponsored or co-created, it should fit into the wider editorial look and feel of the company posting it.

Example: To see a real-world example of content marketing partnership, check out the collaboration between Intel and Uproxx. Intel wanted to position itself as a top choice for creatives, so they created a co-branded event with Uproxx (a culture and lifestyle magazine) wherein creators presented work they made through Intel. Both brands got to benefit from exposure to each other's audiences.