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Agency partner

Agency partner

Typically agencies who either send you leads or close business on your behalf. They may also run the client's program on your software and charge them for services. Also see "value added reseller"

More Partnership terms beginning with
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Application form

Application forms consists of a series of questions that prospective partners have to answer before joining the program. This allows you to approve or decline partners that request to join your program.

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Activation

The process of enabling and mobilizing the partners you've recruited to perform valuable activities for your business (e.g. sharing a link, making a referral, or closing a deal.) Many programs will define partners as “active” as soon as they’ve made a single successful referral or sale, but this can vary by program, so it’s worth figuring out what determines whether a partner is truly active in your program.

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