Everything You Need to Know About Affiliate Marketing for SaaS Growth
Partners have a leg-up that internal teams just can’t match. Learn how affiliate partnerships can help you make the big bucks.
What good is an affiliate program?
Think beyond B2C juice cleanses and influencer posts. When done right, affiliate marketing is an incredibly effective — and underutilized — acquisition channel for B2B SaaS marketers.
- Reach new customers and increase your revenue through trusted sources
- Save time and resources on go-to-market teams versus other paid channels
- Join other SaaS businesses in driving an average of 30% revenue
How affiliates drive more traffic and revenue
Launching your first affiliate program
The manual stuff costs you big time — and money
Small and medium-sized businesses spend a third of their time dealing with inefficient processes which cost them an average of $2.6 million annually. Find out what the right partnership relationship management (PRM) software should do for every B2B SaaS company.
Need help launching?
Chat with our experts and see how PartnerStack helps get you going.
"We are solving the pain of managing hundreds, potentially thousands of referral, affiliate and solution partners. This can typically become a very admin-heavy job, especially when having to deal with the payouts, which Partnerstack fully automates. The main benefit is probably that I can keep developing partnerships at our company being a 1-person team instead of having to hire people for redundant partner-management tasks!"
Director of Partnerships and Ecosystems, Recruitee
Get your boss on board
An affiliate program can be run by a single person, but launching it takes a team. Here’s how to sell your partnerships strategy up the chain of command and make it a no-brainer for your boss and internal teams to buy into.
Make the greatest impact by expanding your reach
Looka grew its affiliate program to drive one-third of profits
“Set them up for success with all the resources they need. Give them an incentive to put in the effort, whether it’s through a tiered commission, increased bonuses, or by showing them what a successful partnership looks like.”
Growth Manager, Looka
The only partner platform built for B2B SaaS
Running multiple partner programs side-by-side makes it easy for you to drive more revenue. PartnerStack comes with its own built-in network of partners of all types — from affiliates, agencies, and resellers — to enable your program success.
Reach
Train
Optimize
“The automation within [PartnerStack’s] platform, the segmentation, the reporting — all of this was missing from other platforms we looked at. Compared to PartnerStack, the competition looked like it was inside of Windows Vista.”
Partner Marketing Specialist, Teamwork
