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Activation

Activation

The process of enabling and mobilizing the partners you've recruited to perform valuable activities for your business (e.g. sharing a link, making a referral, or closing a deal.) Many programs will define partners as “active” as soon as they’ve made a single successful referral or sale, but this can vary by program, so it’s worth figuring out what determines whether a partner is truly active in your program.

More Partnership terms beginning with
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Agency partner

Typically agencies who either send you leads or close business on your behalf. They may also run the client's program on your software and charge them for services. Also see "value added reseller"

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Affiliate program

An affiliate program is an organized system that enables affiliates to drive traffic to your properties through tracked links, and earn a cut when that traffic converts. Affiliates come in many different forms and they can include: influencers, content creators, publications, membership associations, and technology vendors.

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