The process of enabling and mobilizing the partners you've recruited to perform valuable activities for your business (e.g. sharing a link, making a referral, or closing a deal.) Many programs will define partners as “active” as soon as they’ve made a single successful referral or sale, but this can vary by program, so it’s worth figuring out what determines whether a partner is truly active in your program.
An affiliate link is a unique link assigned to an affiliate partner by a partner program. When someone clicks on the link, that click is attributed to the affiliate partner. If the person that clicks the link later converts (for example, by purchasing the software) then that conversion is also attributed to the affiliate partner.